Written by Zima Beck.
As a major reconstruction, Microsoft has announced that windows co-head Julie Lason-green will head the devices and studio engineering group, which includes the Xbox division. Lason-Green is replacing Interactive Entertainment Business President Don Mattrick, who left Xbox earlier this month to serve as Zynga's new CEO. She'll be responsible for games, music, video and Microsoft's entertainment strategy in general. "We will see our product line holistically, not as a set of islands," company CEO Steve Ballmer wrote in a memo to staff. "All parts of the company will share and contribute to the success of core offerings, like Windows, Windows Phone, Xbox, Surface, Office 365 and our EA offer, Bing, Skype, Dynamics, Azure and our servers."The idea is to "strive for a single experience for everything in a person's life that matters. One experience, one company, one set of learnings, one set of apps, and one personal library of entertainment, photos and information everywhere. One store for everything.""Microsoft has the clear opportunity to offer consumers a unified experience across all aspects of their life, whether the screen is a small wearable, a phone, a tablet, an 85-inch display or other screens and devices we have not yet even imagined," Ballmer insisted.