Written by Adriana Morales.
Sony Corp. has broken the ice in the race to build and provide Internet Pay TV by taking the lead.
The company reached a preliminary deal with Viacom Inc. to carry their channels on the planned pay-TV service. Channels such as Nickelodeon, Comedy Central, and MTV. At this moment, other companies that are also scrambling to keep up with the fast paced race for internet-based pay TV have not reported a deal with as much major content as this deal between Viacom Inc. and Sony Corp. Some of these companies are the likes of Google Inc. and Intel Corp.
Just as it's rivals are planning to do, Sony wants to provide customers with streaming cable channels and on-demand programming online. All of this will obviously cause competitors to raise the bar by forcing phone and satellite companies that have been selling subscription TV services to restrategize said services. The service Sony is planning to offer would be an alternative to on-demand services such as Amazon.com Inc. and Netflix. Inc. Devices such as Sony's PlayStation and their TV sets would have the service which they are hoping to launch early next year. This rush to be the first to create a new way of watching television is heavily driven by the popularity of aforementioned services like Netflix as well as through the popularity of mobile apps and gaming consoles that all use the internet in one way or another.
Details are still forming around the proposed deal between Viacom and Sony however other major entertainment companies like HBO, CBS, etc. are said to be discussing the matter with Sony as well. This is a big step forward for the age of television and should serve as only a hint of how much technology is going continue to influence our world in years to come.